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Can something as simple as drinking a cup of coffee really help advocacy groups with their funding? You might not think so, but actually it is doing just that. With coffee being the second largest traded commodity, second only to oil, ( a 70 billion dollar a year industry) this might be the sleeping giant that advocacy groups have been waiting for. Tapping into this preverbal "well" of funding might also seem near impossible to many, but maybe it is not as much of a "pipe dream" as one might think.
There are complications to fundraising, manpower, storage, scheduling and the right product, just to name a few. Rounding up dependable volunteers can be difficult at times, nearly impossible given the average families scheduling of after school programs, work, and home life. Not to mention social activities, among countless others. In more and more families today, both parents must work to make ends meet. This makes it more and more difficult to find the time, not to mention the energy to assist in the efforts to raise the funding goals of any group.
Normal fundraising efforts require a volunteer base to help raise the funding, traditionally consisting of mostly parents. Take for example the most common of fundraisers, cookie sales. To accomplish this thousands of children are designated to search out supporters in neighborhoods across the country, door to door in some cases. With the current state of missing children adding in the amount of molestations occurring nationally and in the news, this is not a safe option anymore. Parents must accompany these children for their fundraising efforts, and as we discussed already, scheduling can limit if not hinder this option altogether.
Once the customers orders have been secured, then delivery or pick up of the products must be scheduled. This is more time invested, more volunteers needed now, not to mention space to store all those orders. Then there are the cancelled orders, a good hearted soul committing to too much at the time and not able to fulfill their obligation for various reasons. Who pays for that? What happens to those products?
Coordinating the pick-ups and the deliveries can be aggravating to say the least. Organizing this can be a whole adventure in itself. Not to mention the space needed for the products? What if there was an easier, less hands on way to secure this funding? A way to keep that customer year around, with recurring orders monthly? Adding in no cancelled orders to worry about during collection time. Â Sound too good to be true, then just keep reading.
There is an option for just about any group out there that can tackle these issues with something as simple as a cup of coffee. Being that most people drink coffee or know someone that does, raising support has never been easier. In consideration that coffee is a consumable product by most adults, residual sales are likely. This in itself is exciting because it provides the opportunity for the group to continue fundraising throughout the year. It also affords the group an advantage, to retain existing customers and add new ones every month. This provides growth in the funding, both monthly and yearly. All without having to start over from scratch each campaign. Therefore growing there support base, growing there funding and most importantly they're success.
The only question to ask yourself, is how many of your supporters drink coffee? How many of them had a cup this morning? How much funding for your effort did you miss just today, this week, this month, or this year? Â Would your effort benefit from less manpower needed for your fundraising? Would the time of volunteers be better spent on your groups goals, rather than raising funds? What about less time spent securing orders, distribution, and collections? Would residual sales benefit your effort? If you answered yes to any of these, then you are not alone. There is a movement afoot, one that is shaping up to be the power house of fundraising for the 21st century. Yes in case you have not guessed by now, it is coffee. Given that coffee was one of the few industries that has seen substantial growth during this recession, it might be an option to investigate further?
Several groups are tapping into this as a viable and exciting opportunity for their fundraising efforts. The good news is that you can now do the same as well. If you want to know more then give us a call today, we will be happy to assist you with answers and anything else we can to make this possible for your group as well.
~Joe Tillman "Who did your cup of coffee help this morning, Wal-Mart, Starbucks, or McDonalds? Mine helped a child, can yours say that?"
205-641-2726
Here are a few groups that are currently taking advantage of this incredible opportunity.
http://www.saveaaliyah.com/you_can_help
http://brokenmomstestimonies.blogspot.com/
http://diabetic.bfreesystem.com
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