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MLM attraction marketing has literally been around for hundreds of years. You see companies like Ford, Walmart and some of the biggest Fortune 500 companies on the planet marketing themselves according to this principle, and having prospects reaching out to them to buy their products/services as a result.Â
Network marketers have been applying that same attraction marketing approach and model, except really only for the last three or four years. The concept of MLM attraction marketing is nothing new, but the application relative to this industry is somewhat new.
The keys to making MLM attraction marketing work is to understand the concept, and how to apply it to your specific business. You need to get out of the frame of mind of nearly everything your company has taught you to focus on and do -- buying product samples, holding 3-way calls with your upline, buying marketing materials like DVDs and pamphlets, using company websites etc. These are all no-no's that you want to totally avoid if you are going to use MLM attraction marketing correctly and successfully.
At the core of MLM attraction marketing is the fundamental understanding that people are buying from YOU (and not from your company or manufacturer). People buy from people -- and you want that person to be you.Â
From the standpoint of MLM attraction marketing, everything you do and create should only discuss you. Nothing should discuss or show your company, your products or images of your products, because you want them to be attracted to YOU as the expert. So when I say "everything," this should include your squeeze page, your website, your teleconferences and webinars and all of your emails. In other words, you should be the center of your MLM attraction marketing system.
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